5 Reasons Why Your construction business needs a website

It is no secret that the construction industry is extremely competitive. As someone who works almost exclusively with businesses in the trades, I see new contracting and construction companies popping up nearly every week. This is why it is more important than ever for construction businesses and contractors to ensure they’re doing everything they can to separate themselves from the competition if they want to succeed and grow in such a cutthroat field.

While doing a great job and providing exceptional customer service should be enough to help you develop a lucrative business, the reality is that just isn’t the case. I see amazing construction companies with honest, dependable owners and hardworking staff lose bids to businesses who do half ass work that just have better marketing.

We are here to level the playing field and ensure the little guys can compete with firms that have deep pockets. Pacific Cascade Creative does this by providing small Construction businesses the tools and strategies used by the biggest brands in the world.

Our professionals are trained experts in web design, Google / ppc advertising, graphic design, press relations, content creation, business management, search engine optimization and digital marketing. We combine our skills and experience working for some of the biggest brands and industries in Canada to help businesses across B.C., Alberta, Ontario, and all of North America.

In this article, we will explain why websites are the most powerful online marketing tool, and 5 reasons why you must have a website if you want your construction business to stand out from the competition and win more contracts.

Why a Website Is the Most Powerful Marketing Tool for Contractors in Canada

Most business owners cannot grasp the immense value a website will provide. Not only is a website your for life, it works for you around the clock, doing the job of a secretary and salesperson while it books appointments, answers questions, showcases your projects and makes sales. Furthermore, a website is essential to your construction business because every other platform relies on a website to work effectively:

• Running Facebook ads? They need somewhere to land.
• Doing Google Business? Your site helps you rank higher.
• Handing out business cards? They mean nothing without a legit domain.
• Want to win bigger contracts? Procurement officers check your site before they shortlist you.

A construction website is your first impression, your portfolio, your quote machine, your lead funnel, your credibility, and your growth engine, all in one.

You wouldn’t show up at a jobsite without your tools. Dont half ass your business and show up to the market without a site.

Reason #1: No Website, No Credibility

If you have no website, you have no credibility with potential customers. Statistics show that 75% of people searching for services do so online. It’s almost a guarantee that people doing business with a company for the first time are going to look them up on Google. If you don’t have a website, the fact is that you are invisible to the majority of people searching online. And unless they have interacted with your business online before, Google will not show your business to customers over competing businesses with a website.

This means those potential customers will be pushed to the competition, which is exactly why relying on a simple Google My Business Profile or Facebook page to bring in customers is a horrible marketing decision. Tools like social media, Google Ads, email marketing etc. are supplements to a great website and exceptional service. The key to success is implementing all of the tools and resources available that will help you reach new customers and turn them into loyal patrons of your business.

A professional business website is going to allow customers to get to know about your business, your mission, what you have to offer, why people choose your business over others, how to contact you, and what they can expect if they decide to do business with you. This is one of the most powerful ways you can convince a potential client you are credible, trustworthy and convert them into customers of your business.

#2: A Website Works For You 24 hours a day 7 days a week.

A great website is more than just a place for people to learn about your business. It is a powerful tool that will facilitate growth, make you money, and work for you 24 hours, 7 days a week, 365 days a year. No time off, no sick days, and no not showing up. Reliable, consistent and ready to work as hard as you do.

Our websites are prepared to streamline your operations by answering common customer questions, showcasing your services, booking clients or selling products, connecting with new customers, attracting new suppliers, all while you work, sleep or run your business.

No more missed calls or opportunities, and no more dealing with tire kickers and time wasters. Justreal prospects and a streamlined workflow, giving you more time to run your business.

Reason #3: Your Competitors Already Have One, And They’re Winning Contracts Because Of It

The reality is that other construction companies you are competing against already have a website, and they are winning bids because of it.

Don’t believe me? Ask around. Better yet, go search “general contractor [your city]” right now.

See those top results? They’re there because they have: A fast, SEO-ready website, a solid online presence, quality landing pages for each service and cities they work in, and real reviews/testimonials to back it up.

The truth is that if you’re invisible online, you’re losing jobs to businesses that you do better work than, just because they showed up in Google search first.

Reason #4: You’re Losing Out on Government and Commercial Contracts Without One

The reality is that real professionals like governments and big businesses won’t work with a company that doesn’t take itself seriously. Not investing in a website, refusing to get with the times, or ignoring opportunities sends a message that you aren’t serious, lack credibility, and probably won’t be around for the long term. You may not want a website, but the fact is, people won’t work with a company without one. And a company that ignores what its customers want isn’t a company most people want to do business with. Don’t be cheap. Dont be cocky. Invest in your business and see the result. Or don’t, and your competition will.

Reason #5: You Stop Competing on Price When You Look More Professional

If a high-cost services business like those found in construction decides to cut corners on things like marketing and web design, it sends a horrible message to prospective clients, even before they see your work. This is a major red flag that makes potential customers wonder what else they may be cutting corners on. They might ask themselves, “If this construction company is too cheap to build a website, what type of work are they capable of?” Or “if they can’t afford a website, how good can their service really be?”

Potential clients might even assume,” if they cheap out on web design, they will probably cheap out on building materials and everything else”. And the fact is that with the high cost of material and labour combined with the vast amount of scams going around, the only person to blame would be yourself.

As a web designer, this is a scenario I see nearly every day and have to explain to contractors and builders that there is absolutely no way you can justify being paid the same rate as other construction companies who aren’t cutting corners on key aspects of the business.

Without a website, you’re just another number on a list. But when clients see your work, trust your process, and understand your value, they’re less likely to haggle or ghost you. Your site becomes a filter. It attracts serious buyers and repels low-ballers.

Conclusion: get the damn website!

Hopefully, by now, you have an idea of just how important a website is for your construction business. If you want to standout from the competition, build credibility, look professional, win more contracts, make more money and grow your construction company, then you must have a website; there is no way around it.

Don’t lose money because you’re afraid to invest in your business. Get a powerful website for your construction business today from the experts at Pacific Cascade Creative.

We will build you a website that streamlines operations, makes your business more efficient, outshines your competitors, brings in new customers, wins more bids, earns you more money and helps grow your construction business.

Contact us today and lets get to work on another project that you can be proud of.